Myers Offers Brand Building Tips At Sold Out ConvergeSouth
Award-winning small business marketing & branding solutions specialist, Tracy Myers, presented his keynote “YOU Are The Brand” at the sold out ConvergeSouth technology and business conference in Greensboro on October 12, 2012 at the Elon School of Law in Greensboro, NC.
He shared tips that any business can use on building a brand. Here are a few:
– Create a website with great lead capture and that features you as the brand. Your website should be an extension of you and feature you, Myers says. Many business leaders don’t want to be the face of the company, but even in our technologically driven times people do business with other people, he told the audience.
– Give something to get something, whether it be to get people in the door or to build sales. During one promotion, Myers’ car dealership offered $5 Wal-Mart gift cards to get folks in the door that yielded a high return on investment. He joked that you’d be surprised to find out what people are willing to do for a $5 Walmart gift card.
– Provide customers with helpful information that draws them to your business, such as a blog or a newsletter that people want to read.
– Share success stories from happy customers in every venue — on the Web, in newsletters and on social media — but also be quick to publicly address complaints there as well.
– Self publish a book. It can be a series of articles collected over time, a topic-based special report or one where people submit their own stories for compilation. But publishing a book establishes you as an expert — and allows you to hand out what is essentially a 200-page business card.
– Make a splash in social media. Myers is on Twitter and Facebook constantly and does most of his own posts himself, joking that doing otherwise would be like another man taking out his wife. His tips: Don’t spam; use your own picture and not a logo; update frequently; be creative; have fun; and engage in conversation.
– Give customers a free sample that leaves them wanting to pay for more. Offer free e-books, courses or workshops, but use that as a funnel to get potential customers to pay for items.
Want to learn more about Myers and his work in branding and marketing? Myers would be the first to tell you that more information is available right here on his website.
* Thank you to Amy Dominello Braun with The Business Journal for her contribution to the story.
Tracy Myers Announced As Keynote Speaker For ConvergeSouth 2012
Tracy Myers is bringing his presentation “You Are The Brand, Stupid!” to ConvergeSouth in Greensboro, NC on October 12, 2012. This presentation is based on his #1 best-selling and Golden Quill award-winning book of the same title.
Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary…a Walt Disney for a new generation.”
He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.
Tracy has been featured in publications such as Inc. Magazine, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.
Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.
As the founder of his own coaching program, Tracy teaches ambitious car dealership owners and employees how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert status.
Tracy spends his spare time with Christmas Toy Drive, Uncle Frank Gives, Marketers for Good, WrestleCade and is an active member of Agape Faith Church with his wife Lorna and their two children, Presley and Maddie.
About ConvergeSouth
ConvergeSouth is the region’s premiere technology and creativity for business conference. It’s run by passionate volunteers and supported by wonderful sponsors that have a mission to empower entrepreneurs and business with technology and creativity.
ConvergeSouth will be held at Elon Law School in downtown Greensboro, NC. Admission is less than $100 and the event will sell out so sign up today!
Tracy Myers, Owner Of Frank Myers Auto, Accepts Inc 500/5000 Award
Winston Salem, NC based used car dealership recognized for its placement on the 2012 Inc. 500 | 5000 list. The annual list, compiled by Inc. Magazine, ranks the 5,000 fastest-growing, privately held companies in America based on criteria such as revenue growth, metro region and industry over a four-year period.
Tracy Myers, owner of Frank Myers Auto Maxx, was on hand in Phoenix, Arizona on October 5, 2012 to accept the award in front of a standing room only audience.
Frank Myers Auto Maxx specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit. This is the car dealerships first time on the Inc 500/5000 list.
The Inc. 500 | 5000 was originally introduced by Inc. Magazine in 1982. The list is compiled according to percentage revenue growth over a four-year period. Companies must be independent, privately held and based in the United States in order to qualify for selection.
The Inc 500/5000 award tops a list of honors for Frank Myers Auto Maxx in 2012. The dealership was also named one of the top 15 independent dealerships in the United States by Auto Dealer Monthly and one of the top 300 businesses in the South by Business Leader.
“Being recognized on the Inc. 500 | 5000 list is something that not many companies can say they have achieved. It speaks volumes not only about our employees but the faith our customers have in our ability to provide the automotive solutions they are looking for”, said Tracy Myers, owner of Frank Myers Auto Maxx.
Myers added, “I’m confident that we will make this list again in 2013.”
Marketing & Branding Expert Tracy Myers Hits Amazon Best-Seller List For Second Time In 2012
Tracy Myers, owner of Frank Myers Auto Maxx, recently joined a select group of the world’s leading business experts and best-selling author and speaker, Tom Hopkins, to co-author the book, In It To Win It: The World’s Leading Experts Reveal Their Top Strategies for Winning in Business and in Life! The book was released by CelebrityPress™ – a leading business book publisher.
In It To Win It: The World’s Leading Experts Reveal Their Top Strategies for Winning in Business and in Life! was released on Thursday, August 2nd, 2012 and features entrepreneurs and professionals from around the world revealing their top secrets on an array of subjects ranging from health, wealth and marketing, to business success. Some of the topics covered in the book include meeting client expectations, luxury home marketing, growing your virtual business, keys to highly successful marketing leaders, thinking like an owner, re-engineering your sales force, the psychology of sales and creating loyalty, among others.
On the day of release, In It To Win It reached best-seller status in four Amazon.com categories – reaching #2 in the Direct Marketing category. The book also reached best-seller status in the Small Business & Entrepreneurship, Marketing, and Entrepreneurship categories.
Tracy Myers is a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Businesses in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.
Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS affiliates across the country, been featured in USA Today and written for Fast Company. His inspirational stories and strategies for success are in demand across the country which has given him the opportunity to share the stage with the likes of with Zig Ziglar, James Malinchak, Brian Tracy, Mike Koenig, Bob Burg and Tom Hopkins…just to name a few. His best-selling books help people become better consumers as well as inspire industry leaders to become “game changers.” He was also the star of the Telly Award winning film “Car Men”, which was shown on The Biography Channel, and is an Executive Producer of the film “Esperanza”.
After such a successful release, Tracy Myers will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.
For more information about Tracy Myers, visit http://www.tracymyers.com
Winston Salem Entrepreneur Hits Amazon Best-Seller List
Tracy Myers, Owner of Frank Myers Auto Maxx, a nationally recognized car dealership, has joined a select group of the world’s leading experts from a variety of industries, along with best-selling author Jack Canfield, named by Time magazine as the “Publishing Phenomenon of the Decade,” to co-author the book titled The Success Secret, The World’s Leading Experts Reveal Their Secrets for Success and Life. The book was released by CelebrityPress™ – a leading business book publisher.
The Success Secret was released on Thursday, August 23rd, 2012 and features top advice from leading entrepreneurs, business owners and marketing experts in a variety of industries from around the world. The authors tackle an array of subjects ranging from the inspiration and motivation to move forward – as well as the proven action steps that attract abundance and bring fulfillment. Tracy Myers contributed a chapter titled “How Enhancing Your Integrity Can Increase Your Profits.”
On the day of release, The Success Secret reached best-seller status in seven Amazon.com categories – The book reached best-seller status in the Business Skills, Communication Skills, Direct Marketing, Best Entrepreneurship, Marketing and Sales, Marketing, Small Business & Entrepreneurship categories.
Tracy Myers is a car dealership owner, author, speaker and entrepreneur. As the founder of his own marketing and branding academy, he teaches ambitious business owners, professionals and entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert status. Following these principles have helped Tracy gain enormous success at his own dealership, Frank Myers Auto Maxx. It was recently recognized as the Number One Small Business in NC by Business Leader Magazine, one of the top three dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and was named to the INC 500/5000 list for being one of America¹s fastest growing businesses.
Myers graduated from the Certified Master Dealer program at Northwood University and was the youngest person to receive the National Quality Dealer Of The Year award, which is the highest obtainable honor in the used car industry. He has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS affiliates across the country, been featured in USA Today and written for Fast Company. His books include the #1 Best-Sellers Uncle Frank Sez, YOU Are The Brand, Stupid! and Pushing To The Front (written with the legendary Brian Tracy). They help people become better consumers as well as inspire industry leaders to become game changers. He was also featured in the Telly Award winning film “Car Men“, which was shown on The Biography Channel, and is an Executive Producer of the film “Esperanza”.
The Success Secret features an inspiring collection of success stories and practical advice in life and in business. Each author shares their “success secrets” and tips to help others realize ultimate health, wealth, marketing and business success.
After such a successful release, Tracy Myers will be recognized by The National Academy of Best-Selling Authors®, an organization that honors authors from many of the leading independent best-sellers lists.
To learn more about Tracy Myers, please visit www.tracymyers.com.
Did Your Potential Customer Drive Off?
To all of my car dealer friends…
FINALLY revealed !! Your book of the latest and greatest auto retail marketing miracles is here for you. No one wants to see potential customers drive off into the distance. You can now learn to accelerate revenues and speed your auto business towards a more prosperous future.
Inside this book you’ll find over 200 pages filled with practical and proven techniques, that will drive customers to your business, how to optimize your Internet marketing strategies, and how make your business every customer’s FIRST choice.
My new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is coming out this week, Thursday, September 13th (don’t worry I’ll remind you!), and I’ve put together a huge bonus package for you if you’ll help us launch the book on Thursday!
Like I said, I’ll remind you, but if you are willing to help us launch with great success, by buying the book (It’s only $19.95!), then I’ll give you hundreds of dollars worth of bonuses in addition to the new ideas you will get from reading my book.
I appreciate your support and I’ll get back with you in a couple of days to remind you about the launch and to tell you more about the bonuses I’m putting together!
Your Friend,
Tracy E. Myers, CMD
Author/Owner of Frank Myers Auto Maxx